CHVOD Content Delivery Case Study | TICON System Limited

CHVOD – Streamlining Content Delivery
with BlessBit and AWS

April 7, 2022

CHVOD, originally launched in 2014, was created with the vision of delivering premium media content to a global audience. The initial solution faced several challenges, particularly with content delivery delays and scalability issues. When CHVOD sought to expand its user base and reach new markets, the limitations of its legacy system became evident. At this juncture, BlessBit, developed by TiCON System Ltd, was introduced, bringing a complete transformation to CHVOD’s content delivery model.

Industry

Media Streaming, Entertainment

Market Size

Expanding global streaming market, valued at $50 billion in 2020

Position

Leader in media content delivery solutions

Infrastructure

AWS Cloud Services, BlessBit SaaS Platform

Solution

Cloud-based content delivery, auto-scaling, content security

Country

Hong Kong (Data Center Location)

Customer Challenge

Before the introduction of BlessBit, CHVOD encountered several critical challenges:

Latency in Content Delivery

The data center was located in Hong Kong, which caused significant latency when serving users globally, resulting in poor user experiences, especially in regions far from the data center.

Scalability Issues

The system's bandwidth pipeline was locked at 5Gbps, limiting the number of concurrent users that could be served. This posed a major barrier to expanding the user base and entering new markets.

Fixed Infrastructure

The platform relied on fixed hardware deployments that made it impossible to scale up easily when trying to reach new countries or accommodate traffic spikes.

High Costs

The existing infrastructure and hardware deployment were costly, with resources often being underutilized. CHVOD sought a more cost-effective solution to optimize resource usage.

Content Security

The system lacked adequate security measures, leading to frequent content theft and unauthorized distribution.

Implemented Solutions

TiCON System Ltd. deployed a comprehensive set of solutions using AWS services and the BlessBit SaaS platform to address CHVOD's challenges and deliver a more efficient, scalable, and secure system:

CloudFront Delivery

AWS CloudFront was integrated for content delivery, ensuring low-latency, high-speed streaming globally. TiCON utilized multiple Availability Zones (AZs) and regions to improve performance and resilience.

AWS CloudFront

Auto-Scaling for Dynamic Load Management

TiCON implemented auto-scaling practices based on the AWS Well-Architected Framework to optimize resource usage and scale infrastructure seamlessly. The use of CloudFront for delivery and S3 for storage ensured that resources were allocated dynamically to meet traffic demands.

Auto-Scaling

Cost-Effective Infrastructure

AWS Savings Plans

AWS Savings Plans were utilized to significantly reduce the cost of streaming bandwidth, particularly during peak usage. The auto-scaling solution helped optimize resource usage, reducing unnecessary costs.

RDS and ElastiCache

RDS and ElastiCache were used to improve system performance, making the infrastructure more responsive and efficient, thus reducing operational costs.

Content Security

TiCON enhanced content security by integrating CloudFront, S3, and BlessBit’s Authentication Engine, ensuring that all content was delivered securely. This prevented unauthorized access and ensured that content could only be delivered to authorized users. All content was encrypted both in transit and at rest, eliminating the risk of content theft or interception.

Content Security

Seamless Hardware Deployment

AWS CloudFormation was employed to automate the deployment of resources across different regions. This made it easy to scale up the infrastructure and quickly deploy new instances as CHVOD expanded into new territories.

AWS CloudFormation

Outcome

The deployment of BlessBit and the integration of AWS services led to substantial improvements for CHVOD:

Cost Savings and Performance Improvements

The use of AWS CloudFront, coupled with Savings Plans, provided significant savings in streaming costs, enabling CHVOD to plan for future expansions more effectively. RDS and ElastiCache improved system efficiency and performance, reducing load times and improving user experiences.

Enhanced Content Delivery

S3 and CloudFront ensured smooth and uninterrupted delivery of Video on Demand (VOD) content to viewers, significantly enhancing the viewing experience and leading to increased user retention.

Scalability for Future Growth

Auto-scaling and AWS CloudFormation enabled CHVOD to quickly scale resources as the platform expanded, especially in new regions. This allowed for smooth deployment and management of infrastructure, ensuring that the platform could handle increased demand.

Improved Security

The integration of CloudFront, S3, and BlessBit Authentication Engine ensured the protection of content and user data, eliminating the risks associated with unauthorized content distribution.

Successful Business Expansion

With improved infrastructure and cost optimization, CHVOD successfully expanded its global reach. The platform could now deliver content to new territories, making it easier to capture new markets.

Conclusion

The integration of BlessBit and AWS cloud services provided CHVOD with a robust, scalable, and secure platform that addressed their key challenges in content delivery, scalability, cost optimization, and security. By leveraging AWS CloudFront, RDS, ElastiCache, and other services, CHVOD not only improved performance but also secured a competitive edge in the streaming market. The solution enabled CHVOD to enhance their content delivery, scale globally, and maintain high levels of user satisfaction. TiCON System Ltd. is proud to have partnered with CHVOD to bring this successful transformation to life, setting the foundation for continued growth and success in the global streaming market.

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