Mm International Collectio Case Study

M&M International Expands Film and Collectibles Reach with Collectio OTT Platform

June 6, 2022

M&M International is a prominent South Korean film distributor dedicated to promoting exceptional international and independent cinema. Founded by Bangladeshi-Korean actor Mahbub Lee, the company strives to bring critically acclaimed global films to the South Korean market. M&M International's focus on niche, independent cinema has cultivated a dedicated community of film enthusiasts. Collectio, M&M International's OTT platform, was designed to bridge the gap between film distribution and collectibles. It offers a unique platform that not only showcases M&M's curated film collection but also creates a thriving marketplace for rare and exclusive collectibles. Collectio was conceived as a space for passionate cinephiles to discover, discuss, and collect, connecting viewers and collectors worldwide.

Industry

Film Distribution, Collectibles

Market Reach

Global audience

Position

South Korean Film Distributor, Niche Collectibles Marketplace

Solution

AWS Solution Architecture, OTT Platform Development

Country

South Korea

Customer Challenge

M&M International faced several challenges in the traditional film distribution and collectibles market:

Limited Reach

Relying solely on theatrical distribution restricted M&M’s ability to expand its audience and extend the lifecycle of its films beyond the initial theater release.

Underutilized Content

M&M’s carefully curated film catalog held untapped potential for monetization beyond physical distribution and initial release windows.

Niche Audience Challenges

Catering to a niche market of film enthusiasts and collectors meant that traditional marketing methods were less effective in driving growth.

Missed Revenue Opportunities

The lack of a direct-to-consumer model prevented M&M from maximizing its revenue potential, especially regarding the sale of exclusive film-related collectibles.

Community Engagement

While passionate, the audience lacked an integrated, interactive platform to connect and engage with the content and other collectors.

Solution Approach by TiCON Systems Ltd.

To bring M&M's vision for Collectio to life, TiCON Systems Ltd. leveraged AWS’s powerful cloud services. The following key features were integrated into the platform:

Scalable Video Delivery

AWS EC2 instances, AWS Elemental for video transcoding, and AWS CloudFront for content delivery ensured a seamless streaming experience capable of handling global traffic growth.

AWS Services

AWS EC2 instances, AWS Elemental for video transcoding, and AWS CloudFront

System Resilience

Using AWS Elastic Load Balancer (ELB), Route 53, and AWS Aurora RDS, the platform was built to be highly available and resilient, ensuring minimal downtime and reliable access.

AWS Services

AWS Elastic Load Balancer (ELB), Route 53, and AWS Aurora RDS

Enhanced Search and Discovery

Integration of AWS S3 for storage, AWS ElastiCache for fast caching, and AWS CloudFront for CDN delivery optimized content access and discoverability, ensuring a user-friendly experience.

AWS Services

AWS S3 for storage, AWS ElastiCache for fast caching, and AWS CloudFront

Security Focus

AWS's security features, including IAM for identity management, encryption, and CloudFront’s content protection capabilities, ensured the protection of both M&M’s content and user data.

AWS Services

AWS's security features, including IAM for identity management, encryption, and CloudFront’s content protection capabilities

Operational Efficiency

AWS CloudWatch and AWS CloudTrail enabled easy monitoring and logging of platform operations, ensuring streamlined management of system performance and quick troubleshooting.

AWS Services

AWS CloudWatch and AWS CloudTrail

Results and Benefits

The implementation of AWS-powered Collectio OTT platform delivered significant benefits to M&M International:

Global Audience Expansion

Collectio broke through the geographical barriers of traditional distribution, allowing M&M to reach global audiences, attract international film lovers, and create a truly worldwide community.

New Revenue Streams

The direct-to-consumer model generated new digital revenue from both film sales and collectible transactions. The platform allowed M&M to tap into a broader customer base by offering unique, limited-edition collectibles tied to the films.

Dedicated Community

Collectio created a digital space for film enthusiasts and collectors to interact, discuss, and share their passion, fostering deeper engagement and community loyalty.

Cost Savings and Flexibility

The adoption of serverless technologies and the pay-as-you-go model of AWS reduced operational costs while allowing M&M to scale resources as demand increased. This operational efficiency enabled them to reinvest savings into content acquisition.

Future Innovation

The flexible AWS infrastructure laid the groundwork for future innovations. M&M International can now expand the platform’s functionality, add new content offerings, and enhance user experience based on data-driven insights.

AWS Services Utilized

Compute

AWS EC2

Transcoding

AWS Elemental

Content Delivery

AWS CloudFront

Load Balancing

AWS Elastic Load Balancing (ELB)

DNS Management

AWS Route 53

Database

AWS Aurora RDS

Frontend Deployment

AWS Amplify (if applicable)

Storage

AWS Elastic Block Store (EBS), AWS S3

Caching

AWS ElastiCache

Monitoring and Logging

AWS CloudWatch, AWS CloudTrail

Conclusion

M&M International’s Collectio OTT platform, built on AWS’s cloud infrastructure, has been a game-changer for the company. It has allowed them to expand their reach beyond traditional film distribution, tap into new revenue streams, foster a dedicated community of film enthusiasts and collectors, and operate efficiently at scale. By leveraging AWS and TiCON Systems Ltd.’s expertise, M&M International has successfully positioned Collectio as a global platform for cinema and collectibles, paving the way for future growth and innovation.

Summary

M&M International successfully transformed its distribution model by launching Collectio, an OTT platform that showcases independent films and offers exclusive collectibles, leveraging AWS's scalable, secure, and cost-effective cloud infrastructure to reach a global audience and foster a dedicated community of film lovers.

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